Setting Your Business Apart from Your Competitors
Building a bookkeeping firm, or any firm for that matter, is a long and bumpy road, to say the least. There will be roadblocks along the way that are meant to slow you down, but finding your way around them will show your drive and passion as a business owner. It’s taken us a long time to get where we are, and we still have a long way to go, but we’re moving in the right direction, which is key.
Potential clients have plenty of options to choose from, so you don’t want to fall flat when it comes to showcasing your business. Make them remember you.
This may sound cliché, but at Devine Consulting, we show our clients that we are real people with real emotions and are as authentic as can be. Your individuality and passion for your business will resonate much more with potential clients than telling them exactly what they want to hear. Don’t be worried about landing every client you are fortunate enough to meet with because, honestly, it’s impossible to please everyone. There comes a point where you have to take a step back and ask yourself what is best for you and your business. This might be tough for new business owners because it seems as though potentials are few and far between when first opening up, but it will be beneficial in the long run. Honestly, landing every client isn’t realistic.
What Is Your Passion?
Show the world your passion, what you offer, and why it is you do what you do. For example, our passion and focus are to provide business owners with valuable and cost-effective bookkeeping and accounting services to focus on expanding their businesses. Being a small business ourselves allows us to empathize with just how taxing and time-consuming it is to follow your passion and start up your business. That’s exactly why we want to alleviate the burden of tedious back office work so the business owner can focus on creating and building their brand. Once people see the passion and excitement you have for your business, they will want to buy what you’re selling. Maintaining constant contact and maintaining a supportive relationship with clients will make them clients for life, or at least a very long time.
Keep Growing and Investing
You and your firm must always be growing and are invested in keeping up-to-date with what is happening in the industry. As the service provider, it is our responsibility to have the client’s best interest at heart and commit to helping them grow their business by providing them with the best tools out there. This brings me back to being honest with clients and potentials. We could sell them the most expensive software on the market with many features just to make a pretty penny, but that’s not how we operate, not to mention it’s morally wrong. Every client is unique. We like to listen to the client’s needs and really get a feel for their expectations so we can implement the software best fits their business.
Staying true to your values and really figuring out what it is that sets your business apart from your competitors will help you when trying to land that next client and build your brand. If the potential can see you truly have their best interest in mind and feel you are willing to work with them, the deal is sealed.
Figure out what makes you unique and stick to it. Good things will follow.